{
  "generated": "2026-10-13T11:40:51.567Z",
  "first_discount": 0.3,
  "first_discount_name": "FrontierFishermen's discount",
  "lures": [
    {
      "slug": "ll-01-lake-thumper",
      "sku": "LL-01",
      "name": "Lake Thumper",
      "tagline": "Low-frequency paddle for largemouth in clear lakes",
      "why": "100 mm sits in the largemouth prey window (typical 80 mm, ceiling 180; Gaeta 2018). Long, thin paddle beats below ~30 Hz where superficial neuromasts respond (Coombs & Montgomery 1999). Green back / red tail puts contrast on the two cone peaks bass have (535/614 nm, Mitchem 2019) — colour does not change catch count (Moraga 2015), so the colour is for confidence, the thump is for the fish.",
      "tier": "soft",
      "family": "paddletail",
      "env": "lake",
      "tod": "dusk",
      "species": [
        "largemouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 80,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 140,
        "tailLength": 36,
        "tailThickness": 1.75,
        "type": "paddletail",
        "length": 100,
        "diameter": 16,
        "primaryColor": "#4a5a2a",
        "bellyColor": "#e8e2b0",
        "secondaryColor": "#d8322a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#4a5a2a",
          "belly": "#e8e2b0",
          "tail": "#d8322a"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 100,
      "mass_g": 19.64,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 26.79
    },
    {
      "slug": "ll-02-bluegill-thump-buzz",
      "sku": "LL-02",
      "name": "Bluegill Thump Buzz",
      "tagline": "Fin-tail bluegill swimbait with the snap vibration pod",
      "why": "Bluegill are the classic largemouth prey; 130 mm is mid-window. A straight body carries the snap pod (printed flex notches would cut into the pod bay); the fin tail kicks on a slow roll. The pod adds a ~180 Hz lateral-line cue (canal neuromasts 30–200 Hz) — no published catch-rate test, scored ×1.0 until logged.",
      "tier": "soft+pod",
      "family": "swimbait",
      "env": "lake",
      "tod": "day",
      "species": [
        "largemouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "buzz",
        "podPos": 46,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 65,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 26,
        "tailThickness": 2.5,
        "type": "swimbait",
        "length": 130,
        "diameter": 20,
        "primaryColor": "#3a6a4a",
        "bellyColor": "#e9d98a",
        "secondaryColor": "#ff8c3a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#3a6a4a",
          "belly": "#e9d98a",
          "tail": "#ff8c3a"
        }
      ],
      "model": null,
      "rig": "3/8 oz (10 g) lead-free tungsten jighead, 5/0 hook; through the nose, point out the back",
      "length_mm": 130,
      "mass_g": 38.66,
      "materials": [
        "TPU 95A (table-safe)",
        "Snap vibration pod: sealed PETG cartridge, 40 mAh cell, magnet switch, fully potted",
        "3/8 oz (10 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 63
    },
    {
      "slug": "ll-03-river-smelt",
      "sku": "LL-03",
      "name": "River Smelt",
      "tagline": "Small, erratic minnow for clear-water smallmouth",
      "why": "70 mm is the smallmouth typical prey size (35–70 window). Erratic twitch-pause action; small lures catch as many fish as large ones (Wilde 2003). Crepuscular activity peaks — fish it at first light.",
      "tier": "soft",
      "family": "minnow",
      "env": "lake",
      "tod": "dawn",
      "species": [
        "smallmouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 40,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 25,
        "tailThickness": 2,
        "type": "minnow",
        "length": 70,
        "diameter": 10,
        "primaryColor": "#c8d0d8",
        "bellyColor": "#f5f5f5",
        "secondaryColor": "#c8d0d8"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#c8d0d8",
          "belly": "#f5f5f5",
          "tail": "#c8d0d8"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook; through the nose, point out the back",
      "length_mm": 70,
      "mass_g": 5.77,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 19.68
    },
    {
      "slug": "ll-04-stained-shadow",
      "sku": "LL-04",
      "name": "Stained Shadow",
      "tagline": "Tall black ribbed paddle for dirty water",
      "why": "Smallmouth reaction distance collapses from ~65 cm to ~10 cm at 40 NTU (Sweka & Hartman 2003): in stained rivers the fish finds the bait by silhouette and pressure wave. 210% body height, black, ribbed, erratic.",
      "tier": "soft",
      "family": "paddletail",
      "env": "river",
      "tod": "day",
      "species": [
        "smallmouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0.8,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 75,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 210,
        "tailLength": 32,
        "tailThickness": 2,
        "type": "paddletail",
        "length": 85,
        "diameter": 14,
        "primaryColor": "#111111",
        "bellyColor": "#111111",
        "secondaryColor": "#111111"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#111111",
          "belly": "#111111",
          "tail": "#111111"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 85,
      "mass_g": 20.35,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 26.91
    },
    {
      "slug": "ll-05-walleye-pearl",
      "sku": "LL-05",
      "name": "Walleye Pearl",
      "tagline": "White paddle for clear-water walleye at dusk",
      "why": "Walleye are the one species where lure colour is measured to matter and to depend on water: white best in clear water (Nieman et al. 2020, Lake Erie). 100 mm mid-window; dusk catch 1.47/h vs 1.23 by day (Shaw 2021).",
      "tier": "soft",
      "family": "paddletail",
      "env": "lake",
      "tod": "dusk",
      "species": [
        "walleye"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 130,
        "tailLength": 30,
        "tailThickness": 2.25,
        "type": "paddletail",
        "length": 100,
        "diameter": 14,
        "primaryColor": "#f4f4f0",
        "bellyColor": "#ffffff",
        "secondaryColor": "#f4f4f0"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#f4f4f0",
          "belly": "#ffffff",
          "tail": "#f4f4f0"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 100,
      "mass_g": 14.3,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 25.8
    },
    {
      "slug": "ll-06-walleye-gold",
      "sku": "LL-06",
      "name": "Walleye Gold",
      "tagline": "Yellow-gold paddle for sediment-stained walleye water",
      "why": "Same body as Walleye Pearl in the colour Nieman 2020 found best in sediment turbidity (yellow/gold). Black is the pick for algal blooms — ask us.",
      "tier": "soft",
      "family": "paddletail",
      "env": "river",
      "tod": "dusk",
      "species": [
        "walleye"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 130,
        "tailLength": 30,
        "tailThickness": 2.25,
        "type": "paddletail",
        "length": 100,
        "diameter": 14,
        "primaryColor": "#e0b020",
        "bellyColor": "#f2e94e",
        "secondaryColor": "#e0b020"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#e0b020",
          "belly": "#f2e94e",
          "tail": "#e0b020"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 100,
      "mass_g": 14.3,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 25.8
    },
    {
      "slug": "ll-07-northern-perch-buzz",
      "sku": "LL-07",
      "name": "Northern Perch Buzz",
      "tagline": "180 mm perch swimbait with the snap pod — sized for pike, not bass",
      "why": "Pike gape scales linearly with length (Nilsson & Brönmark 2000) and prey runs to 32–46% of body length (Gaeta 2018): a 70 cm pike handles 180 mm, and lures ≥15 cm rarely catch pike under 50 cm (Arlinghaus 2008). Soft plastics out-caught spoons in a whole-lake trial (Arlinghaus 2017). Straight body for the pod bay, big fin tail, perch colours, 180 Hz pod. Want the jointed S-curve? That is Esox Magnum.",
      "tier": "soft+pod",
      "family": "swimbait",
      "env": "lake",
      "tod": "day",
      "species": [
        "pike"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "buzz",
        "podPos": 44,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 28,
        "tailThickness": 3,
        "type": "swimbait",
        "length": 180,
        "diameter": 22,
        "primaryColor": "#6a8a3a",
        "bellyColor": "#e8d070",
        "secondaryColor": "#ff6a00"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#6a8a3a",
          "belly": "#e8d070",
          "tail": "#ff6a00"
        }
      ],
      "model": null,
      "rig": "3/8 oz (10 g) lead-free tungsten jighead, 5/0 hook; through the nose, point out the back",
      "length_mm": 180,
      "mass_g": 68.95,
      "materials": [
        "TPU 95A (table-safe)",
        "Snap vibration pod: sealed PETG cartridge, 40 mAh cell, magnet switch, fully potted",
        "3/8 oz (10 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 68.67
    },
    {
      "slug": "ll-08-esox-magnum",
      "sku": "LL-08",
      "name": "Esox Magnum",
      "tagline": "200 mm three-joint sucker for muskellunge",
      "why": "Muskie prey runs 6–47% of body length, constant across sizes (Bozek 1999): 200 mm is a modest meal for a metre fish. Day and dusk were positive in the only muskie catch model (Shaw 2021). Three printed joints for a slow, wide S.",
      "tier": "soft",
      "family": "swimbait",
      "env": "lake",
      "tod": "dusk",
      "species": [
        "muskie"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 3,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 50,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 24,
        "tailThickness": 3.5,
        "type": "swimbait",
        "length": 200,
        "diameter": 26,
        "primaryColor": "#7a6a4a",
        "bellyColor": "#e8dcc0",
        "secondaryColor": "#5a4a3a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#7a6a4a",
          "belly": "#e8dcc0",
          "tail": "#5a4a3a"
        }
      ],
      "model": null,
      "rig": "1/2 oz (14 g) lead-free tungsten swimbait head, 7/0 hook; through the nose, point out the back",
      "length_mm": 200,
      "mass_g": 103.42,
      "materials": [
        "TPU 95A (table-safe)",
        "1/2 oz (14 g) lead-free tungsten swimbait head"
      ],
      "status": "prototype",
      "untested": true,
      "price": 52.98
    },
    {
      "slug": "ll-09-fry-uv",
      "sku": "LL-09",
      "name": "Fry UV",
      "tagline": "Tiny minnow with a UV-reflective belly for trout",
      "why": "Juvenile rainbow trout have a UV cone (365 nm, Hawryshyn & Hárosi 1994) most prey colours ignore; print the belly and tail in optically-brightened TPU. 55 mm matches the 30–60 mm trout prey window. Fish it cool: trout catch halves above 19 °C.",
      "tier": "soft",
      "family": "minnow",
      "env": "river",
      "tod": "dawn",
      "species": [
        "rainbow"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 40,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 140,
        "tailLength": 25,
        "tailThickness": 1.5,
        "type": "minnow",
        "length": 55,
        "diameter": 8,
        "primaryColor": "#8fb0c8",
        "bellyColor": "#ffffff",
        "secondaryColor": "#dbeeff"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#8fb0c8",
          "belly": "#ffffff",
          "tail": "#dbeeff"
        }
      ],
      "model": null,
      "rig": "1/16 oz (1.8 g) lead-free tungsten micro jighead, #2 hook; through the nose, point out the back",
      "length_mm": 55,
      "mass_g": 2.69,
      "materials": [
        "TPU 95A (table-safe)",
        "1/16 oz (1.8 g) lead-free tungsten micro jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 19.11
    },
    {
      "slug": "ll-10-dusk-sculpin",
      "sku": "LL-10",
      "name": "Dusk Sculpin",
      "tagline": "Blunt-headed bottom bait for brown trout at last light",
      "why": "Brown trout feeding peaks at dusk and early morning (Elliott 1970) and prey runs 21–33% of length. Fat head, tapered body, fin tail; dark olive over a pale belly for silhouette in low light.",
      "tier": "soft",
      "family": "custom",
      "env": "river",
      "tod": "dusk",
      "species": [
        "brown"
      ],
      "design": {
        "headR": 100,
        "tailR": 35,
        "tailStyle": "fin",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 55,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 110,
        "tailLength": 30,
        "tailThickness": 1.75,
        "type": "custom",
        "length": 70,
        "diameter": 11,
        "primaryColor": "#3a4a2a",
        "bellyColor": "#d8d0b0",
        "secondaryColor": "#3a4a2a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#3a4a2a",
          "belly": "#d8d0b0",
          "tail": "#3a4a2a"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook; through the nose, point out the back",
      "length_mm": 70,
      "mass_g": 6.6,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 19.83
    },
    {
      "slug": "ll-11-crappie-nib",
      "sku": "LL-11",
      "name": "Crappie Nib",
      "tagline": "45 mm micro paddle — sold in fives",
      "why": "Crappie select prey well below their gape (Schael 1991); 45 mm is the window. Thin 1.25 mm paddle so it swims on a 1/32 oz head. Early morning and after dark are the agency-reported feeding times.",
      "tier": "soft",
      "family": "paddletail",
      "env": "lake",
      "tod": "dawn",
      "species": [
        "crappie"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 70,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 130,
        "tailLength": 35,
        "tailThickness": 1.25,
        "type": "paddletail",
        "length": 45,
        "diameter": 7,
        "primaryColor": "#c7e022",
        "bellyColor": "#ffffff",
        "secondaryColor": "#c7e022"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#c7e022",
          "belly": "#ffffff",
          "tail": "#c7e022"
        }
      ],
      "model": null,
      "rig": "1/16 oz (1.8 g) lead-free tungsten micro jighead, #2 hook; through the nose, point out the back",
      "length_mm": 45,
      "mass_g": 1.65,
      "materials": [
        "TPU 95A (table-safe)",
        "1/16 oz (1.8 g) lead-free tungsten micro jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 18.9
    },
    {
      "slug": "ll-12-menhaden-six-buzz",
      "sku": "LL-12",
      "name": "Menhaden Six Buzz",
      "tagline": "150 mm ribbed menhaden paddle with the snap pod for stripers",
      "why": "Striped bass 458–1151 mm ate menhaden 103–360 mm (Walter & Austin 2003); 150 mm is dead centre. Stripers need ~10× more light than bluefish to see (Horodysky 2010), so the pod's lateral-line cue earns its place at dawn and in chop.",
      "tier": "soft+pod",
      "family": "paddletail",
      "env": "coastal",
      "tod": "dawn",
      "species": [
        "striped"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0.5,
        "joints": 0,
        "hollow": 0,
        "pod": "buzz",
        "podPos": 46,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 55,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 160,
        "tailLength": 30,
        "tailThickness": 3,
        "type": "paddletail",
        "length": 150,
        "diameter": 22,
        "primaryColor": "#4a6a5a",
        "bellyColor": "#f2f2f2",
        "secondaryColor": "#4a6a5a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#4a6a5a",
          "belly": "#f2f2f2",
          "tail": "#4a6a5a"
        }
      ],
      "model": null,
      "rig": "3/8 oz (10 g) lead-free tungsten jighead, 5/0 hook; through the nose, point out the back",
      "length_mm": 150,
      "mass_g": 57.75,
      "materials": [
        "TPU 95A (table-safe)",
        "Snap vibration pod: sealed PETG cartridge, 40 mAh cell, magnet switch, fully potted",
        "3/8 oz (10 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 66.57
    },
    {
      "slug": "ll-13-flat-shrimp",
      "sku": "LL-13",
      "name": "Flat Shrimp",
      "tagline": "Segmented 90 mm shrimp for redfish on the flats",
      "why": "Inshore-native family: shrimp imitations are the inshore staple. Red drum feed hardest just after dark (Facendola & Scharf 2012) and see 444/489/564 nm (Horodysky 2008); rootbeer-and-gold reads as a dark silhouette at night.",
      "tier": "soft",
      "family": "shrimp",
      "env": "coastal",
      "tod": "night",
      "species": [
        "redfish"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 6,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 50,
        "action": "straight",
        "material": "tpu",
        "bodyHeight": 120,
        "tailLength": 22,
        "tailThickness": 1.75,
        "type": "shrimp",
        "length": 90,
        "diameter": 12,
        "primaryColor": "#5a3a1a",
        "bellyColor": "#8a6a3a",
        "secondaryColor": "#c7a07a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#5a3a1a",
          "belly": "#8a6a3a",
          "tail": "#c7a07a"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook, or under a popping cork",
      "length_mm": 90,
      "mass_g": 10.34,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 20.55
    },
    {
      "slug": "ll-14-night-trout",
      "sku": "LL-14",
      "name": "Night Trout",
      "tagline": "All-white 90 mm paddle for spotted seatrout under lights",
      "why": "Seatrout move more at night (Estuaries & Coasts 2016). A white body gives the strongest silhouette under dock lights; 90 mm is the mid-window. Honest: no per-hour catch data exists for seatrout yet.",
      "tier": "soft",
      "family": "paddletail",
      "env": "coastal",
      "tod": "night",
      "species": [
        "seatrout"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 140,
        "tailLength": 30,
        "tailThickness": 2.25,
        "type": "paddletail",
        "length": 90,
        "diameter": 13,
        "primaryColor": "#f4f4f0",
        "bellyColor": "#ffffff",
        "secondaryColor": "#f4f4f0"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#f4f4f0",
          "belly": "#ffffff",
          "tail": "#f4f4f0"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook; through the nose, point out the back",
      "length_mm": 90,
      "mass_g": 11.95,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 20.85
    },
    {
      "slug": "ll-15-dock-light",
      "sku": "LL-15",
      "name": "Dock Light",
      "tagline": "110 mm white-and-chartreuse paddle for snook",
      "why": "Snook prey size rises with fish size (Blewett 2006); 110 mm covers slot fish. Large snook are more active by day but dock-light night fishing is the standard inshore pattern; activity drops above 26 °C (RSOS 2026) — fish the cooler hours.",
      "tier": "soft",
      "family": "paddletail",
      "env": "coastal",
      "tod": "night",
      "species": [
        "snook"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 30,
        "tailThickness": 2.5,
        "type": "paddletail",
        "length": 110,
        "diameter": 15,
        "primaryColor": "#e8e8e8",
        "bellyColor": "#ffffff",
        "secondaryColor": "#c7e022"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#e8e8e8",
          "belly": "#ffffff",
          "tail": "#c7e022"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 110,
      "mass_g": 20.63,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 26.97
    },
    {
      "slug": "ll-16-fluke-keel",
      "sku": "LL-16",
      "name": "Fluke Keel",
      "tagline": "Bottom-hugging 90 mm paddle with a 7 g keel insert",
      "why": "Summer flounder adults are day-active and ignore prey when burrowed (Olla 1972): the bait has to pass close over the bottom. 7 g insert makes it fall ~0.5 m/s; chartreuse over white for contrast on sand.",
      "tier": "soft",
      "family": "paddletail",
      "env": "coastal",
      "tod": "day",
      "species": [
        "flounder"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 7,
        "flexibility": 65,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 120,
        "tailLength": 30,
        "tailThickness": 2.25,
        "type": "paddletail",
        "length": 90,
        "diameter": 13,
        "primaryColor": "#f2e94e",
        "bellyColor": "#ffffff",
        "secondaryColor": "#f2e94e"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#f2e94e",
          "belly": "#ffffff",
          "tail": "#f2e94e"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 90,
      "mass_g": 17.41,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead",
        "7 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 26.85
    },
    {
      "slug": "ll-17-chopper-stick",
      "sku": "LL-17",
      "name": "Chopper Stick",
      "tagline": "Hollow PETG stickbait that survives bluefish teeth",
      "why": "Bluefish shred soft plastics, so this one is a hard body. 140 mm sits in the 80–250 mm window; 63.5% of party-boat bluefish came at night (NJ 1978), so fish it into dusk. Sealed hollow body with a 12 g insert for a sinking sweep.",
      "tier": "hard",
      "family": "stickbait",
      "env": "coastal",
      "tod": "dusk",
      "species": [
        "bluefish"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 12,
        "flexibility": 20,
        "action": "erratic",
        "material": "petg",
        "bodyHeight": 110,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "stickbait",
        "length": 140,
        "diameter": 22,
        "primaryColor": "#2a5a9a",
        "bellyColor": "#e8eef5",
        "secondaryColor": "#2a5a9a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#2a5a9a",
          "belly": "#e8eef5",
          "tail": "#2a5a9a"
        }
      ],
      "model": null,
      "rig": "Stainless through-wire eyes, 2x 3X-strong black-nickel treble hooks on split rings; sealed with a non-toxic clear coat",
      "length_mm": 140,
      "mass_g": 29.43,
      "materials": [
        "PETG (hollow hard body) (table-safe)",
        "Stainless through-wire eyes",
        "12 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 18.24
    },
    {
      "slug": "ll-18-dorado-popper",
      "sku": "LL-18",
      "name": "Dorado Popper",
      "tagline": "Cupped 150 mm popper for mahi on the weedline",
      "why": "Mahi feed in surface water by day and catch rates peak at SST 24–29 °C (Frontiers 2021). A 10 mm cup throws spray; 25 g insert casts far and keeps the nose down. Green-and-gold is the dorado's own livery.",
      "tier": "hard",
      "family": "popper",
      "env": "offshore",
      "tod": "day",
      "species": [
        "mahi"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 10,
        "addedWeight": 25,
        "flexibility": 20,
        "action": "erratic",
        "material": "petg",
        "bodyHeight": 110,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "popper",
        "length": 150,
        "diameter": 28,
        "primaryColor": "#1fb04a",
        "bellyColor": "#ffe84a",
        "secondaryColor": "#1fb04a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#1fb04a",
          "belly": "#ffe84a",
          "tail": "#1fb04a"
        }
      ],
      "model": null,
      "rig": "Stainless through-wire eyes, 2x 3X-strong black-nickel treble hooks on split rings; sealed with a non-toxic clear coat",
      "length_mm": 150,
      "mass_g": 60.44,
      "materials": [
        "PETG (hollow hard body) (table-safe)",
        "Stainless through-wire eyes",
        "25 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 23.43
    },
    {
      "slug": "ll-19-wahoo-bullet",
      "sku": "LL-19",
      "name": "Wahoo Bullet",
      "tagline": "Resin bullet head with a 120 mm skirt for high-speed trolling",
      "why": "Wahoo avoid small prey and show no predator–prey size relation (Manooch & Hogarth 1983) — go big. They sit 30–50 m by day in 17.5–27.5 °C water (Theisen & Baldwin 2012). A bullet head runs straight at wahoo speeds; 60 g insert keeps it down.",
      "tier": "troll",
      "family": "trollhead",
      "env": "offshore",
      "tod": "day",
      "species": [
        "wahoo"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 120,
        "cupDepth": 0,
        "addedWeight": 60,
        "flexibility": 10,
        "action": "straight",
        "material": "resin",
        "bodyHeight": 100,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "trollhead",
        "length": 180,
        "diameter": 24,
        "primaryColor": "#2a2a6a",
        "bellyColor": "#e0e0ff",
        "secondaryColor": "#ff2aa0"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#2a2a6a",
          "belly": "#e0e0ff",
          "tail": "#ff2aa0"
        }
      ],
      "model": null,
      "rig": "120 mm vinyl skirt over a 7/0 stainless hook on 1.6 mm mono leader",
      "length_mm": 180,
      "mass_g": 92.04,
      "materials": [
        "Resin (cast urethane / SLA) (see materials note)",
        "120 mm vinyl skirt over a 7/0 stainless hook on 1.6 mm mono leader",
        "60 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 38.43
    },
    {
      "slug": "ll-20-bigeye-glow-jig",
      "sku": "LL-20",
      "name": "Bigeye Glow Jig",
      "tagline": "Lead-free 90 mm slow-pitch jig in glow white for the deep bite",
      "why": "Bigeye eat surprisingly small prey — mean 6–8 cm even for 130 cm fish (Ménard 2006) — and rise to the mixed layer at night (Schaefer & Fuller 2010). A 90 mm bismuth-tin jig (table-safe, lead-free) with 60% keel bias flutters on the fall. Honest: no per-hour catch data exists for bigeye.",
      "tier": "metal",
      "family": "jig",
      "env": "deep",
      "tod": "night",
      "species": [
        "bigeye"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 60,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 0,
        "action": "straight",
        "material": "bismuth",
        "bodyHeight": 100,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "jig",
        "length": 90,
        "diameter": 22,
        "primaryColor": "#dbeeff",
        "bellyColor": "#ffffff",
        "secondaryColor": "#dbeeff"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#dbeeff",
          "belly": "#ffffff",
          "tail": "#dbeeff"
        }
      ],
      "model": null,
      "rig": "2x assist hooks on Kevlar cord with a solid ring; lead-free bismuth-tin body",
      "length_mm": 90,
      "mass_g": 178.75,
      "materials": [
        "Bismuth-tin alloy (cast, lead-free) (table-safe)",
        "2x assist hooks on Kevlar cord with a solid ring"
      ],
      "status": "prototype",
      "untested": true,
      "price": 59.28
    },
    {
      "slug": "ll-21-stick-shimmy",
      "sku": "LL-21",
      "name": "Stick Shimmy",
      "tagline": "The stick worm, re-engineered: suspends, shimmies, and lasts",
      "why": "Common format: the 5-inch stick worm. New: a sealed 25% air chamber in the mid-body brings tear-proof TPU down to a slow, level, shimmying fall — the thing salt-loaded plastisol sticks are bought for — without the plasticizers, and it stands tail-up when it lands. 127 mm is mid-window for largemouth. Hypothesis: lasts many more fish than plastisol (TPU does not tear at the hook slot) — verify on the water.",
      "tier": "soft",
      "family": "worm",
      "env": "lake",
      "tod": "day",
      "species": [
        "largemouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 25,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 35,
        "action": "straight",
        "material": "tpu",
        "bodyHeight": 100,
        "tailLength": 20,
        "tailThickness": 2.5,
        "type": "worm",
        "length": 127,
        "diameter": 11,
        "primaryColor": "#4a5a2a",
        "bellyColor": "#4a5a2a",
        "secondaryColor": "#3a4a1a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#4a5a2a",
          "belly": "#4a5a2a",
          "tail": "#3a4a1a"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook; through the nose, point out the back",
      "length_mm": 127,
      "mass_g": 10.64,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 20.61
    },
    {
      "slug": "ll-22-fluke-kick",
      "sku": "LL-22",
      "name": "Fluke Kick",
      "tagline": "Jerk shad with one printed joint: it kicks out 90° on every twitch",
      "why": "Common format: the weightless jerk shad (fluke). New: a single printed flex notch behind the head turns the dart into a sharp sideways kick — the walk-the-dog action of a hard jerkbait in a soft, weedless body. 120 mm mid-window; pearl because colour does not move bass catch count (Moraga 2015). Hypothesis: the kick-out triggers following fish that a straight dart does not.",
      "tier": "soft",
      "family": "minnow",
      "env": "lake",
      "tod": "day",
      "species": [
        "largemouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 1,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 45,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 150,
        "tailLength": 25,
        "tailThickness": 2,
        "type": "minnow",
        "length": 120,
        "diameter": 13,
        "primaryColor": "#f4f4f0",
        "bellyColor": "#f4f4f0",
        "secondaryColor": "#f4f4f0"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#f4f4f0",
          "belly": "#f4f4f0",
          "tail": "#f4f4f0"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 120,
      "mass_g": 15.48,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 26.01
    },
    {
      "slug": "ll-23-thump-ribs-3-8",
      "sku": "LL-23",
      "name": "Thump Ribs 3.8",
      "tagline": "The 3.8-inch paddle, retuned to the frequency the lateral line hears",
      "why": "Common format: the ribbed 97 mm paddle on a jighead. New: the paddle is thinner (1.75 mm) and longer (34%) so it beats below ~30 Hz, where superficial neuromasts are most sensitive (Coombs & Montgomery 1999), and the ribs are deepened to 1 mm to move more water per beat. Same size, same colour anglers buy; different signal. Hypothesis: the lower-frequency thump is detected from farther away.",
      "tier": "soft",
      "family": "paddletail",
      "env": "lake",
      "tod": "day",
      "species": [
        "smallmouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 1,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 80,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 140,
        "tailLength": 34,
        "tailThickness": 1.75,
        "type": "paddletail",
        "length": 97,
        "diameter": 13,
        "primaryColor": "#8e99a3",
        "bellyColor": "#f2f2f2",
        "secondaryColor": "#8e99a3"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#8e99a3",
          "belly": "#f2f2f2",
          "tail": "#8e99a3"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 97,
      "mass_g": 14.06,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 25.74
    },
    {
      "slug": "ll-24-ned-float",
      "sku": "LL-24",
      "name": "Ned Float",
      "tagline": "Stand-up Ned stub with a built-in nose weight — any plain jighead works",
      "why": "Common format: the Ned stub. New: a sealed air chamber plus a 2 g nose insert make a TPU stub stand tail-up on the bottom on an ordinary jighead — no buoyant specialty plastic, no mushroom head needed. 70 mm is the smallmouth typical prey size; small lures catch as many fish as large ones (Wilde 2003).",
      "tier": "soft",
      "family": "worm",
      "env": "lake",
      "tod": "day",
      "species": [
        "smallmouth"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 25,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 2,
        "flexibility": 35,
        "action": "straight",
        "material": "tpu",
        "bodyHeight": 100,
        "tailLength": 20,
        "tailThickness": 2.5,
        "type": "worm",
        "length": 70,
        "diameter": 12,
        "primaryColor": "#4a5a2a",
        "bellyColor": "#4a5a2a",
        "secondaryColor": "#4a5a2a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#4a5a2a",
          "belly": "#4a5a2a",
          "tail": "#4a5a2a"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook; through the nose, point out the back",
      "length_mm": 70,
      "mass_g": 8.98,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead",
        "2 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 20.94
    },
    {
      "slug": "ll-25-turbidity-twin",
      "sku": "LL-25",
      "name": "Turbidity Twin",
      "tagline": "One walleye paddle for clear and stained water — white belly, gold back",
      "why": "Common format: the 4-inch walleye paddle. New: the only species where colour is measured to matter has its two best colours on one bait — white for clear water on the belly the fish sees from below, yellow-gold for sediment turbidity on the back (Nieman et al. 2020, Lake Erie). Dusk catch 1.47/h vs 1.23 by day (Shaw 2021).",
      "tier": "soft",
      "family": "paddletail",
      "env": "river",
      "tod": "dusk",
      "species": [
        "walleye"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 130,
        "tailLength": 30,
        "tailThickness": 2.25,
        "type": "paddletail",
        "length": 100,
        "diameter": 14,
        "primaryColor": "#e0b020",
        "bellyColor": "#ffffff",
        "secondaryColor": "#e0b020"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#e0b020",
          "belly": "#ffffff",
          "tail": "#e0b020"
        }
      ],
      "model": null,
      "rig": "1/4 oz (7 g) lead-free tungsten jighead, 3/0 hook; through the nose, point out the back",
      "length_mm": 100,
      "mass_g": 14.3,
      "materials": [
        "TPU 95A (table-safe)",
        "1/4 oz (7 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 25.8
    },
    {
      "slug": "ll-26-counter-shade-minnow",
      "sku": "LL-26",
      "name": "Counter-Shade Minnow",
      "tagline": "Trout minnow shaded for a four-cone eye: dark back, UV belly",
      "why": "Common format: the small trout minnow. New: true counter-shading designed for trout vision — rainbow trout see UV, blue, green and red (Hawryshyn & Hárosi 1994), so the back is dark olive to vanish from above and the belly is optically-brightened TPU that flashes in UV from below, the way real fry do. 60 mm is the trout typical prey size. Fish it below 19 °C.",
      "tier": "soft",
      "family": "minnow",
      "env": "river",
      "tod": "dawn",
      "species": [
        "rainbow"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 45,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 140,
        "tailLength": 25,
        "tailThickness": 1.5,
        "type": "minnow",
        "length": 60,
        "diameter": 8,
        "primaryColor": "#3a4a2a",
        "bellyColor": "#ffffff",
        "secondaryColor": "#dbeeff"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#3a4a2a",
          "belly": "#ffffff",
          "tail": "#dbeeff"
        }
      ],
      "model": null,
      "rig": "1/16 oz (1.8 g) lead-free tungsten micro jighead, #2 hook; through the nose, point out the back",
      "length_mm": 60,
      "mass_g": 2.94,
      "materials": [
        "TPU 95A (table-safe)",
        "1/16 oz (1.8 g) lead-free tungsten micro jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 19.14
    },
    {
      "slug": "ll-27-crappie-flutter",
      "sku": "LL-27",
      "name": "Crappie Flutter",
      "tagline": "Jointed 50 mm crappie paddle that flutters under a float — sold in fives",
      "why": "Common format: the crappie micro paddle. New: a 1 mm paddle and a printed flex joint make it flutter on a dead-still float — crappie select prey well below their gape (Schael 1991) and take a slow, flickering target. 50 mm is in the 25–45–70 window. Early morning and after dark are the reported feeding times.",
      "tier": "soft",
      "family": "paddletail",
      "env": "lake",
      "tod": "dawn",
      "species": [
        "crappie"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 1,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 75,
        "action": "wobble",
        "material": "tpu",
        "bodyHeight": 130,
        "tailLength": 35,
        "tailThickness": 1,
        "type": "paddletail",
        "length": 50,
        "diameter": 7,
        "primaryColor": "#c7e022",
        "bellyColor": "#ffffff",
        "secondaryColor": "#c7e022"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#c7e022",
          "belly": "#ffffff",
          "tail": "#c7e022"
        }
      ],
      "model": null,
      "rig": "1/16 oz (1.8 g) lead-free tungsten micro jighead, #2 hook; through the nose, point out the back",
      "length_mm": 50,
      "mass_g": 1.7,
      "materials": [
        "TPU 95A (table-safe)",
        "1/16 oz (1.8 g) lead-free tungsten micro jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 18.9
    },
    {
      "slug": "ll-28-shrimp-kick",
      "sku": "LL-28",
      "name": "Shrimp Kick",
      "tagline": "Segmented shrimp with an abdomen joint: twitch it and it kicks backwards",
      "why": "Common format: the inshore shrimp. New: a flex joint at the abdomen and a fan tail thick at the root, thin at the tip, so a rod twitch snaps the tail forward and the bait jumps backwards — the escape kick of a real shrimp, which no moulded shrimp does. 85 mm fits seatrout and redfish; seatrout move more at night (Estuaries & Coasts 2016). Hypothesis: the kick converts followers.",
      "tier": "soft",
      "family": "shrimp",
      "env": "coastal",
      "tod": "night",
      "species": [
        "seatrout"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 1,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 7,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 60,
        "action": "erratic",
        "material": "tpu",
        "bodyHeight": 120,
        "tailLength": 24,
        "tailThickness": 1.5,
        "type": "shrimp",
        "length": 85,
        "diameter": 12,
        "primaryColor": "#b87333",
        "bellyColor": "#d9b48f",
        "secondaryColor": "#c7a07a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#b87333",
          "belly": "#d9b48f",
          "tail": "#c7a07a"
        }
      ],
      "model": null,
      "rig": "1/8 oz (3.5 g) lead-free tungsten jighead, 2/0 hook, or under a popping cork",
      "length_mm": 85,
      "mass_g": 9.38,
      "materials": [
        "TPU 95A (table-safe)",
        "1/8 oz (3.5 g) lead-free tungsten jighead"
      ],
      "status": "prototype",
      "untested": true,
      "price": 20.34
    },
    {
      "slug": "ll-29-walk-glide",
      "sku": "LL-29",
      "name": "Walk-Glide",
      "tagline": "Hollow PETG walking stickbait with a sealed inner shell — no leak seam",
      "why": "Common format: the walk-the-dog stickbait. New: printed as one piece around a sealed inner shell, so there is no glued seam to take on water, and a 10 g insert sets the nose-down rest angle. 130 mm sits in the striper window; dawn is the measured feeding edge, and stripers need ~10× more light than bluefish (Horodysky 2010), so the bone-and-olive counter-shade keeps a hard silhouette.",
      "tier": "hard",
      "family": "stickbait",
      "env": "coastal",
      "tod": "dawn",
      "species": [
        "striped"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 50,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 10,
        "flexibility": 20,
        "action": "erratic",
        "material": "petg",
        "bodyHeight": 110,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "stickbait",
        "length": 130,
        "diameter": 20,
        "primaryColor": "#5a6a4a",
        "bellyColor": "#ece6d6",
        "secondaryColor": "#5a6a4a"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#5a6a4a",
          "belly": "#ece6d6",
          "tail": "#5a6a4a"
        }
      ],
      "model": null,
      "rig": "Stainless through-wire eyes, 2x 3X-strong black-nickel treble hooks on split rings; sealed with a non-toxic clear coat",
      "length_mm": 130,
      "mass_g": 24.13,
      "materials": [
        "PETG (hollow hard body) (table-safe)",
        "Stainless through-wire eyes",
        "10 g lead-free insert weight"
      ],
      "status": "prototype",
      "untested": true,
      "price": 17.37
    },
    {
      "slug": "ll-30-flutter-jig-60",
      "sku": "LL-30",
      "name": "Flutter Jig 60",
      "tagline": "Lead-free 60 mm vertical jig, centre-balanced to flutter on the drop",
      "why": "Common format: the walleye jigging spoon / slab. New: cast in bismuth-tin (table-safe, lead-free) with the mass centred (keel 25%) so it falls flat and flutters instead of nosing down — the fall is where vertical-jig bites come. 60 mm sits inside the walleye 50–100 mm window; white for clear water per Nieman 2020.",
      "tier": "metal",
      "family": "jig",
      "env": "lake",
      "tod": "day",
      "species": [
        "walleye"
      ],
      "design": {
        "headR": 60,
        "tailR": 35,
        "tailStyle": "none",
        "ribs": 0,
        "joints": 0,
        "hollow": 0,
        "pod": "none",
        "podPos": 48,
        "segments": 5,
        "keel": 25,
        "skirtLength": 0,
        "cupDepth": 0,
        "addedWeight": 0,
        "flexibility": 0,
        "action": "straight",
        "material": "bismuth",
        "bodyHeight": 100,
        "tailLength": 28,
        "tailThickness": 2.5,
        "type": "jig",
        "length": 60,
        "diameter": 16,
        "primaryColor": "#f4f4f0",
        "bellyColor": "#ffffff",
        "secondaryColor": "#c7e022"
      },
      "colorways": [
        {
          "id": "signature",
          "name": "Signature",
          "primary": "#f4f4f0",
          "belly": "#ffffff",
          "tail": "#c7e022"
        }
      ],
      "model": null,
      "rig": "2x assist hooks on Kevlar cord with a solid ring; lead-free bismuth-tin body",
      "length_mm": 60,
      "mass_g": 63.04,
      "materials": [
        "Bismuth-tin alloy (cast, lead-free) (table-safe)",
        "2x assist hooks on Kevlar cord with a solid ring"
      ],
      "status": "prototype",
      "untested": true,
      "price": 32.55
    }
  ]
}